I'm often asked by artists and students about how to find and work with an Artist Representative. I have assembled this post in an attempt to link to some relevant articles on the subject, and I will update it as I find new info on the web.
Q&A with photography consultants Amanda Sosa Stone and Suzanne Sease on APhotoEditor.com. Does a photographer need a rep and do they really get you work? Read on...
Joshua Kaufman, Lawyer and member of the Art Copyright Coalition, wrote an article that dismisses the analogy of an artist-rep relationship being like a marriage, and raises another point that can never be said enough: "Any artist who does not look after their careers in a business like manner, will eventually run into a great deal of difficulty and more often than not, fail as a professional artist."
Serious artists should also look to Tad Crawford, who has a cornucopia of books on legal forms for commercial and fine artists.
There is another facet to finding and working with a rep that I should mention, which is Portfolio Consultation. You can expect to pay a rep or portfolio consultant anywhere from 200 to 5,000+ dollars for this service, with varying degrees of intensity. Not every artist needs a full-service rep, sometimes a portfolio and/or marketing plan tweak can make all the difference. In this relationship, the rep/consultant is hired by the artist for a brief time to review the portfolio, recommend changes, new strategies, discuss market opportunities, etc. etc. 1 Port Authority, Shannon Associates, Chatterbox, and Bobbie Wendt come to mind. There are many other similar services, so do your research and make sure you're getting what you want. Store 44 Reps offers this service with an emphasis on portfolio creation and revision.